Validation

Validation, in a business or product context, is the systematic process of determining whether your proposed product, service, or business idea genuinely solves a problem for a specific target market and whether customers are willing to pay for it. It's a critical phase that precedes significant investment in development, designed to reduce risk and avoid building something nobody wants. This process typically involves gathering empirical evidence directly from potential customers to confirm or refute key assumptions about market needs, pain points, and solution efficacy.