Startup Dictionary
User Acquisition
Definition
The act of gaining new users for an app, platform, or service.
Deep Dive
User Acquisition refers to the strategic process of attracting and converting new users or customers to an application, platform, or service. It's a critical function for any business aiming for growth, increased market share, and revenue generation, focusing on bringing individuals into the product's ecosystem. The primary goal is not just to attract eyeballs, but to convert interested prospects into active, engaged users who contribute to the platform's value.
Examples & Use Cases
- 1A mobile game running paid ads on Instagram to attract new players
- 2A SaaS company offering a free trial to sign up new business users
- 3An e-commerce site optimizing its content and product pages for search engines to rank higher and attract organic traffic.
Related Terms
Customer Acquisition Cost (CAC)Lifetime Value (LTV)Growth Hacking