Startup Dictionary
Pitch Deck
Definition
A brief presentation used to provide your audience with a quick overview of your business plan.
Deep Dive
A pitch deck is a concise and visually engaging presentation, typically comprising 10-20 slides, used to provide a quick, high-level overview of a business idea, product, or plan. Its primary purpose is to secure funding from investors, but it can also be used to attract co-founders, onboard new employees, or close sales. An effective pitch deck tells a compelling story, clearly articulating the problem being solved, the proposed solution, the market opportunity, the business model, competitive advantages, the team behind the venture, and the financial ask or call to action.
Examples & Use Cases
- 1A startup presenting its innovative new app to angel investors to raise seed funding
- 2An entrepreneur showcasing a new business concept to potential co-founders at a networking event
- 3An internal team proposing a new product line to senior management within a large corporation
Related Terms
Business PlanExecutive SummaryInvestor Relations