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Moonshot

Definition

An ambitious, exploratory and ground-breaking project undertaken without any expectation of near-term profitability.

Deep Dive

A moonshot refers to an exceedingly ambitious, exploratory, and often groundbreaking project that aims to achieve something previously thought impossible or highly improbable. Drawing its name from the Apollo program's goal of landing a man on the moon, these endeavors are characterized by their audacious goals, high risk, and the potential for immense, transformative impact, often without any immediate expectation of commercial viability or near-term profitability. They typically involve radical innovation and significant investment in research and development.

Examples & Use Cases

  • 1Google's Wing project developing drone delivery systems
  • 2SpaceX's long-term vision for colonizing Mars
  • 3DeepMind's research into artificial general intelligence (AGI)

Related Terms

Disruptive InnovationR&DBlue Sky Thinking

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