Lean Startup
Definition
A methodology for developing businesses and products that aims to shorten product development cycles.
Deep Dive
The Lean Startup is a methodology for developing businesses and products that emphasizes rapid experimentation, validated learning, and iterative product releases to shorten product development cycles and quickly determine if a proposed business model is viable. Coined by Eric Ries, this approach advocates for minimizing waste by focusing on creating a Minimum Viable Product (MVP) and then testing it with real customers. The core principle is "build-measure-learn," where entrepreneurs continuously test their assumptions, measure the results, and adapt their strategies based on concrete evidence rather than extensive upfront planning.
Examples & Use Cases
- 1Dropbox famously launched with a simple video demonstrating its product concept before building out the full software
- 2Zappos started by taking photos of shoes in local stores and listing them online to test demand before investing in inventory
- 3Airbnb founders initially bought air mattresses and rented out space in their apartment to validate the concept before developing a full platform