Startup Dictionary
Landing Page
Definition
A standalone web page, created specifically for a marketing or advertising campaign.
Deep Dive
A landing page is a standalone web page, separate from a company's main website, created specifically for a marketing or advertising campaign. Its primary purpose is to capture visitor information or drive a single, specific action, known as a conversion, related to the campaign's goal, such as signing up for a newsletter, downloading an e-book, or making a purchase.
Examples & Use Cases
- 1A page for downloading a whitepaper after clicking an ad
- 2A sign-up page for a free webinar
- 3A product-specific page with a "Buy Now" button linked from an email campaign
Related Terms
Call-to-Action (CTA)Conversion Rate Optimization (CRO)Lead Generation