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Hockey Stick

Definition

A chart shape showing a short period of stagnant growth followed by a sharp increase.

Deep Dive

A "hockey stick" describes a distinctive chart pattern characterized by a long, flat period of relatively stagnant or slow growth, followed by a sudden and dramatic upward curve, resembling the shape of a hockey stick. This visual representation is highly coveted in the startup world as it signifies a significant breakthrough or inflection point where a product or service finally resonates with the market, leading to rapid, exponential growth in users, revenue, or other key metrics. It often indicates that the company has achieved product-market fit and successfully scaled its operations.

Examples & Use Cases

  • 1Facebook's user growth curve in its early years after expanding beyond college campuses
  • 2Netflix's subscriber acceleration after transitioning from DVD rental to streaming services
  • 3Zoom's explosion in user numbers during the global shift to remote work in 2020

Related Terms

Inflection PointExponential GrowthTipping Point

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