Growth Hacking

Growth Hacking refers to a methodology that employs creative, low-cost strategies to help businesses acquire and retain as many customers as possible. Primarily adopted by early-stage startups with limited resources, this approach prioritizes rapid experimentation across marketing channels and product development to identify the most efficient ways to drive explosive, scalable growth. It diverges from traditional marketing by focusing relentlessly on the entire customer lifecycle—acquisition, activation, retention, revenue, and referral—and by embedding growth into the product itself.