Startup Dictionary
Go-to-Market Strategy
Definition
An action plan that specifies how a company will reach target customers and achieve competitive advantage.
Deep Dive
A Go-to-Market (GTM) strategy is a comprehensive action plan outlining how a company will introduce a new product or service to a specific market and achieve competitive advantage. It serves as a roadmap that integrates all aspects of a business, from product development and pricing to sales, distribution, and marketing, to ensure a successful launch and sustained market presence.
Examples & Use Cases
- 1Launching a new software-as-a-service (SaaS) platform
- 2Entering a new geographical market with an existing product
- 3Introducing a new consumer electronic device
Related Terms
Marketing MixProduct LaunchMarket Segmentation