Startup Dictionary
Elevator Pitch
Definition
A short description of an idea, product or company that explains the concept in a way such that any listener can understand it in a short period of time.
Deep Dive
An elevator pitch is a concise, persuasive summary of an idea, product, or company, designed to be delivered clearly and compellingly within a very short timeframe, typically 30 seconds to two minutes – roughly the length of an elevator ride. Its primary goal is not to close a deal, but to pique the listener's interest, convey the core value proposition, and prompt a follow-up conversation or meeting.
Examples & Use Cases
- 1Startup founder explaining their business to an investor
- 2Salesperson introducing a new SaaS product
- 3Job seeker explaining their unique skills at a networking event
Related Terms
Value PropositionExecutive SummaryBusiness Case