Customer Discovery

Customer Discovery is a foundational process in the Lean Startup methodology, involving a structured approach to interviewing potential customers to validate a business idea, understand their unmet needs, and identify their existing pain points. It's the critical first step before significant resources are invested in product development, aimed at ensuring that the company is building something that people actually want and need. This process focuses on gathering qualitative insights directly from the target market, moving beyond assumptions and internal biases to establish a strong, evidence-based understanding of customer problems.