Startup Dictionary
Crowdsourcing
Definition
The practice of obtaining information or input into a task or project by enlisting the services of a large number of people.
Deep Dive
Crowdsourcing is a business strategy where an organization or individual obtains services, ideas, or content by soliciting contributions from a large group of people, typically an online community, rather than from traditional employees or suppliers. This approach leverages the collective intelligence, skills, and resources of an external, often geographically dispersed, "crowd" to achieve specific tasks or solve problems, democratizing participation and often reducing costs.
Examples & Use Cases
- 1Wikipedia (content creation)
- 2Kickstarter (project funding)
- 3Amazon Mechanical Turk (micro-tasks)
Related Terms
Open InnovationGig EconomyCitizen Science