Conversion Rate

Conversion rate is a key performance indicator (KPI) that measures the percentage of users who complete a desired action out of the total number of users or visitors. This "desired action," or conversion, can vary significantly depending on the business objective, ranging from making a purchase on an e-commerce site to signing up for a newsletter, downloading an e-book, filling out a contact form, or clicking a specific button within an application. It's a direct measure of the effectiveness of a website, application, or marketing campaign in prompting user engagement towards a specific goal.