B2C

B2C, or Business-to-Consumer, refers to the commercial model where a business sells products or services directly to individual consumers for personal use. This model is characterized by transactions that typically involve shorter sales cycles, lower individual transaction values (though higher volume), and marketing strategies focused on mass appeal, brand recognition, and emotional connections. The primary goal is to reach a wide audience and convince individual buyers to make a purchase, often through channels like retail stores, e-commerce websites, or direct marketing.