B2B

B2B, or Business-to-Business, describes a commercial model where one business sells products or services directly to another business, rather than to individual consumers. Transactions in the B2B space are typically characterized by higher average order values, longer sales cycles, and more complex decision-making processes involving multiple stakeholders within the client organization. The emphasis in B2B sales is often on delivering measurable return on investment (ROI), efficiency gains, or strategic advantages to the purchasing business.