Advisor

An advisor is an experienced individual who provides strategic guidance, industry insights, and support to a startup's leadership team, typically in exchange for a small amount of equity or, less frequently, a cash retainer. Unlike a formal board member or an operational employee, an advisor's role is typically informal and flexible, offering expertise in specific domains such as technology, marketing, fundraising, or legal matters, without daily operational responsibilities. They leverage their network and prior experiences to help the startup navigate challenges and seize opportunities.