White Label

White label refers to a product or service produced by one company (the producer or manufacturer) that another company (the reseller or marketer) rebrands and sells as if it were its own. The producing company removes its own branding and logo, allowing the reseller to apply their unique brand identity, packaging, and marketing materials. This strategy is common across various industries, from software and electronics to food products and digital services, enabling businesses to quickly expand their product offerings without the significant investment in research, development, and manufacturing.