Whale

In sales and business development, a "whale" refers to a prospect or existing customer that is significantly larger than the average, possessing the potential for massive revenue generation. These are high-value accounts that, if secured, can dramatically impact a company's bottom line, often representing a substantial percentage of total sales or market share. Landing a whale typically involves complex, long-term sales cycles and requires a highly strategic and customized approach, often engaging senior leadership on both sides.