Sales Dictionary
Warm Call
Definition
A call to a prospect with whom the salesperson has had some prior contact.
Deep Dive
A warm call is a sales outreach made to a prospect with whom the salesperson or their company has had some prior, albeit often limited, contact or interaction. Unlike a cold call, which is an unsolicited outreach to a completely unknown individual, a warm call benefits from an existing connection or shared context. This prior interaction could range from the prospect downloading a piece of content, attending a webinar, visiting the company's website, engaging with social media, being referred by a mutual connection, or having a brief chat at an industry event.
Examples & Use Cases
- 1Calling a prospect who downloaded an e-book on "CRM Best Practices" from your company's website, referencing their download as the reason for the call.
- 2Following up with a business card exchange from a recent industry trade show, reminding the prospect of your prior conversation.
- 3Calling a potential client who was referred by an existing customer, mentioning the mutual connection to build trust and credibility.
Related Terms
Cold CallWarm LeadSales Prospecting