Sales Dictionary
Sales Kickoff (SKO)
Definition
An annual meeting for the entire sales organization to align on goals and strategy.
Deep Dive
A Sales Kickoff (SKO) is an annual, often high-energy event where an entire sales organization gathers to review past performance, celebrate achievements, align on strategic goals for the upcoming year, and galvanize the team for future success. More than just a meeting, an SKO is a critical opportunity to reinforce company culture, educate the sales force on new products or services, introduce updated sales methodologies, and ensure every team member understands their role in achieving the company's revenue targets.
Examples & Use Cases
- 1A global software company hosts its SKO in a major city, bringing together sales teams from around the world for keynote speeches from the CEO, product training sessions, and an awards ceremony.
- 2Sales reps participate in breakout workshops focused on advanced negotiation tactics, competitive positioning, and how to leverage new AI tools in their sales process.
- 3The sales leadership unveils the new quarterly sales targets and incentive programs during the SKO, clearly outlining expectations and rewards for the coming fiscal year.
Related Terms
Team BuildingStrategic PlanningAnnual Meeting