Quota

A quota, in a business context, typically refers to a quantifiable sales goal or target that a salesperson, sales team, department, or even an entire region is expected to achieve within a specific period. These targets are often expressed in terms of revenue generated, number of units sold, new customers acquired, or specific activities completed (e.g., number of calls made). Quotas are a fundamental tool in sales management for motivating performance, measuring success, and aligning individual efforts with broader company objectives.