Sales Dictionary
Point of Contact (POC)
Definition
The person or department that a customer or prospect communicates with.
Deep Dive
A Point of Contact (POC) refers to the specific individual or department designated as the primary liaison for communication regarding a particular matter, project, or relationship. In a business context, establishing a clear POC streamlines interactions, ensures consistency in communication, and avoids confusion by providing a single, authoritative source for information, questions, and issue resolution.
Examples & Use Cases
- 1For a new enterprise software implementation project, the client assigns a specific IT manager as the designated Point of Contact for all technical questions and updates from the vendor.
- 2A customer looking for support with their internet service knows to call the "Technical Support" department, which serves as their primary POC for resolving connectivity issues.
Related Terms
Account ManagerCustomer ServiceStakeholder