Sales Dictionary
Outbound Sales
Definition
A sales approach where the seller initiates contact with potential buyers.
Deep Dive
Outbound sales is a proactive sales approach where the seller initiates contact with potential buyers, rather than waiting for prospects to express interest. This strategy involves reaching out to a curated list of potential customers who fit an ideal customer profile, often with the goal of generating new leads, qualifying prospects, and ultimately closing deals. Common outbound methods include cold calling, cold emailing, direct mail, and social selling on platforms like LinkedIn.
Examples & Use Cases
- 1A Business Development Representative (BDR) cold calls a list of companies in a specific industry to gauge interest in their cybersecurity solution, aiming to book discovery meetings.
- 2A sales team uses LinkedIn Sales Navigator to identify decision-makers at target companies and sends personalized outreach messages to introduce their new enterprise software.
Related Terms
Cold CallingLead GenerationSales Prospecting