Marketing Qualified Lead (MQL)

A Marketing Qualified Lead (MQL) is a prospective customer who has demonstrated a higher level of engagement and interest in a company's offerings than a typical lead, based on specific marketing activities and predefined criteria. They are seen as more likely to become a customer than other leads, but are not yet ready for a direct sales approach. Their actions, such as downloading gated content, attending a webinar, or repeatedly visiting key pages on a website, signal an active interest that goes beyond casual browsing.