Lead

In sales and marketing, a lead is an individual or organization that has shown some level of interest in a company's product or service, thereby indicating a potential for becoming a customer. A lead is typically the initial stage in the sales pipeline, representing a contact point rather than a fully qualified prospect. This interest might be demonstrated through various actions, such as filling out a form, downloading content, attending a webinar, or interacting with a company's social media. The quality and depth of interest can vary significantly among leads.