Flywheel

The flywheel is a business growth model that replaces the traditional sales funnel by focusing on using the momentum of happy customers to drive referrals and repeat sales, creating a self-sustaining loop. Instead of viewing customers as an outcome at the end of a linear process, the flywheel places them at the center, emphasizing that customer satisfaction generates energy that fuels further growth. This model involves three key stages: Attract (drawing people in with valuable content and experiences), Engage (building relationships and solving problems), and Delight (providing outstanding support and success).