Sales Dictionary
Drip Campaign
Definition
A series of automated emails sent to people who take a specific action.
Deep Dive
A Drip Campaign is a series of automated emails sent to individuals who have taken a specific action or fit a particular segment, delivered over a predetermined schedule. These campaigns are designed to nurture leads, onboard new users, re-engage inactive customers, or guide recipients through a specific journey by delivering relevant, pre-written content in a sequential and timely manner. Once triggered, the emails are sent automatically without manual intervention, making them an efficient tool for maintaining consistent communication and engagement with an audience.
Examples & Use Cases
- 1A new newsletter subscriber receives a welcome series of three emails over a week, introducing the brand and popular content.
- 2A prospect who downloads a whitepaper is automatically sent a series of follow-up emails with related case studies and product benefits.
- 3A new software user receives an onboarding drip campaign that provides tips, tutorials, and encourages them to use key features over their first month.
Related Terms
Email MarketingMarketing AutomationLead Nurturing