Sales Dictionary
Daily Active Users (DAU)
Definition
A metric used to measure the number of unique users who engage with a product or service daily.
Deep Dive
Daily Active Users (DAU) is a key performance indicator (KPI) that measures the number of unique users who engage with a product or service within a 24-hour period. This metric is predominantly used by digital businesses, such as social media platforms, mobile applications, and online games, to gauge the level of user engagement and the overall health of their user base on a day-to-day basis. A "unique user" is typically identified by a distinct user ID, device ID, or IP address, ensuring that repeat interactions by the same individual within the day are counted only once.
Examples & Use Cases
- 1A popular mobile gaming app reports 10 million DAU, indicating widespread daily player engagement.
- 2A social media platform tracks its DAU to understand how many unique users log in and interact with content on any given day.
- 3A SaaS application monitors the number of unique users who log in or use a specific core feature daily to assess product adoption and feature relevance.
Related Terms
Monthly Active Users (MAU)User EngagementStickiness