Sales Dictionary
Cold Calling
Definition
The solicitation of business from potential customers who have had no prior contact with the salesperson.
Deep Dive
Cold Calling is a traditional sales technique involving the unsolicited solicitation of business from potential customers who have had no prior contact, established relationship, or expressed interest with the salesperson or company. It typically involves making phone calls to individuals or businesses from a purchased list, directory, or public records, aiming to introduce a product or service and gauge interest. It is a proactive, often high-volume, outbound sales approach.
Examples & Use Cases
- 1A telemarketing agent phoning individuals from a purchased contact list to offer a new internet and TV package
- 2A B2B sales development representative calling companies within a specific industry to introduce a new software solution and schedule a demo
- 3A financial advisor calling potential clients to discuss investment opportunities and wealth management services.
Related Terms
Sales ProspectingTelemarketingOutbound SalesLead Generation