Sales Dictionary
Closed-Won
Definition
A deal status indicating that a sale has been successfully completed and the prospect has become a customer.
Deep Dive
Closed-Won is a deal status within a Customer Relationship Management (CRM) system or sales pipeline that indicates a potential sale has been successfully completed, and the prospect has officially become a paying customer. This status is the ultimate objective of the sales process, representing a successful conversion and the generation of new revenue for the business. It signifies that all necessary agreements, contracts, and initial payments have been secured.
Examples & Use Cases
- 1A salesperson updating a deal's status to "Closed-Won" after the client signs the service contract and makes their first payment
- 2An e-commerce business successfully converting a user's abandoned shopping cart into a completed purchase, signaling a "Closed-Won" transaction
- 3A SaaS company officially onboarding a new customer after they subscribe to an annual enterprise plan.
Related Terms
Sales ConversionCustomer AcquisitionRevenue GenerationSales Success