Sales Dictionary
Click-Through Rate (CTR)
Definition
The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
Deep Dive
Click-Through Rate (CTR) is a widely used metric in digital marketing that calculates the ratio of users who click on a specific link (such as an advertisement, an email link, or a search engine result) to the total number of users who viewed it (impressions). It is expressed as a percentage and serves as a direct measure of how effectively an ad, email, or content snippet captures audience attention and encourages interaction.
Examples & Use Cases
- 1An email campaign achieving a 4% CTR, indicating that 4 out of every 100 recipients clicked on a link within the email
- 2A Google Search Ad with a 7% CTR, suggesting excellent keyword targeting and compelling ad copy
- 3A banner advertisement on a news website generating a 0.5% CTR, reflecting a common benchmark for display ads.
Related Terms
ImpressionsConversion RateEngagement RateCost Per Click (CPC)