B2C (Business-to-Consumer)

B2C, or Business-to-Consumer, refers to a business model or transaction where a company sells products or services directly to individual end-users or consumers. This is the most common and visible form of commerce, ranging from retail stores and e-commerce websites to personal services and entertainment providers. B2C transactions are typically characterized by shorter sales cycles, lower transaction values per purchase, and a focus on emotional appeal, brand recognition, convenience, and immediate gratification to drive consumer demand.