B2B (Business-to-Business)

B2B, short for Business-to-Business, describes a transaction, business model, or commercial relationship where one business sells products or services to another business, rather than directly to individual consumers. This sector typically involves more complex sales cycles, higher transaction values, and a focus on long-term relationships and strategic partnerships. B2B transactions often address specific operational needs, efficiency improvements, or growth strategies for the purchasing company, making the decision-making process more rational and multi-faceted, involving several stakeholders.