Marketing Dictionary
Remarketing
Definition
A form of online advertising that enables sites to show targeted ads to users who have already visited their site.
Deep Dive
Remarketing, also known as retargeting, is a powerful form of online advertising that allows businesses to display targeted ads to users who have previously visited their website or interacted with their brand. This strategy operates by placing a small piece of code (a "pixel" or "cookie") on a user's browser when they visit a site. This code then enables the advertiser to identify these users and serve them specific ads as they browse other websites or platforms within an ad network.
Examples & Use Cases
- 1A user adds items to a shopping cart on an e-commerce site but doesn't complete the purchase; they then see ads for those specific items on other websites they visit
- 2A person reads a blog post about digital marketing strategies and later sees ads for the company's marketing software on social media
- 3A visitor browses a travel booking site for flights to Paris but doesn't book; they subsequently see display ads for hotels in Paris on news websites.
Related Terms
RetargetingBehavioral AdvertisingAudience Segmentation