Marketing Dictionary
Reach
Definition
The total number of people who see your content.
Deep Dive
Reach refers to the total number of unique individuals who have seen your content or advertisement at least once within a specific period. It is a fundamental metric for understanding the breadth of an audience exposed to a message and is distinct from impressions, which count the total number of times content was displayed, including multiple views by the same person. Reach provides a clear picture of the unique individuals your brand has touched, making it a critical indicator for brand awareness and the initial stages of the customer journey.
Examples & Use Cases
- 1A Facebook ad campaign reports that 100,000 unique users saw the ad over a week
- 2A brand's email newsletter is sent to 50,000 subscribers, and 30,000 unique individuals open it, indicating a reach of 30,000 for that specific email
- 3A blog post goes viral and is shared across multiple platforms, ultimately being viewed by 500,000 unique visitors.
Related Terms
ImpressionsFrequencyAudience Size