Marketing Dictionary
Pay-Per-Click (PPC)
Definition
An internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Deep Dive
Pay-Per-Click (PPC) is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a search engine or social media platform) when their ad is clicked. It's fundamentally a model of buying visits to your site, rather than earning those visits organically. This system allows advertisers to bid on keywords or target specific demographics, ensuring that their ads are displayed to users most likely to be interested in their offerings.
Examples & Use Cases
- 1A Google Search ad campaign where the advertiser pays each time a user clicks on their sponsored link
- 2A sponsored post on Facebook or Instagram where the brand pays only when someone clicks through to their website
- 3Display ads on various websites that operate on a PPC model, where the advertiser is charged per click
Related Terms
Cost Per Click (CPC)Ad CampaignImpression