Marketing Dictionary
Page Views
Definition
The total number of pages viewed.
Deep Dive
Page views represent the total number of times a particular page on a website has been loaded or refreshed by users. This metric serves as a foundational indicator of a website's overall activity and popularity. Every instance a page is displayed to a user, regardless of whether it's the same user revisiting or a new user, contributes to the total page view count. This includes instances where a user navigates to a new page, returns to a previous page, or simply refreshes their browser.
Examples & Use Cases
- 1A user visiting a website's homepage, then a product page, then the contact page results in 3 page views
- 2A single visitor reading multiple articles on a blog during one session, accumulating several page views
- 3A user repeatedly refreshing a news article to check for updates, each refresh counting as a new page view
Related Terms
Unique VisitorsSessionsBounce Rate