Marketing Dictionary
Native Advertising
Definition
A type of advertising that matches the form and function of the platform upon which it appears.
Deep Dive
Native advertising is a sophisticated form of digital advertising designed to seamlessly blend with the editorial content and user experience of the platform on which it appears. Unlike traditional banner ads that often stand out as clear advertisements, native ads are crafted to match the form, function, and aesthetic of their surroundings. This approach aims to make the advertisement less intrusive and more engaging for the user, as it often provides valuable content or information relevant to the user's immediate context.
Examples & Use Cases
- 1A sponsored article appearing in a news feed alongside editorial pieces
- 2Promoted product listings within an e-commerce search result
- 3An in-feed video ad on a social media platform that plays like organic content
Related Terms
Content MarketingSponsored ContentBranded Content