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Marketing Dictionary

Landing Page

Definition

A standalone web page, created specifically for a marketing or advertising campaign.

Deep Dive

A landing page is a specialized, standalone web page meticulously designed for a specific marketing or advertising campaign. Unlike a typical website page with extensive navigation, a landing page focuses on a single objective, such as capturing leads, driving sales, or encouraging sign-ups. Its primary purpose is to convert visitors into leads or customers by presenting a clear, compelling offer and guiding the user towards a singular Call to Action (CTA), minimizing distractions and maximizing the chances of conversion.

Examples & Use Cases

  • 1A page offering a free e-book download in exchange for an email address, linked from a LinkedIn ad.
  • 2A dedicated page for a limited-time software trial signup, reached via a Google Search Ad.
  • 3A page promoting registration for an upcoming webinar, accessible through an email marketing campaign.

Related Terms

Call to Action (CTA)Conversion Rate Optimization (CRO)Lead CaptureA/B Testing

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