Marketing Dictionary
Hashtag
Definition
A word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic.
Deep Dive
A hashtag, denoted by the pound sign (#) followed by a word or phrase, serves as a powerful metadata tag on social media platforms. Its primary function is to categorize content, making posts instantly discoverable and connectable to broader conversations or specific topics. When users click on a hashtag, they are presented with a feed of all public posts that have used that same tag, effectively creating a searchable archive and a dynamic forum for shared interests, events, or discussions across a global audience.
Examples & Use Cases
- 1#SmallBusinessSaturday used by individuals and businesses to support local enterprises
- 2A brand promoting a new product launch with a unique, branded hashtag like #YourBrandNewProduct
- 3Users following #DigitalMarketingTips to find industry advice and insights.
Related Terms
Social Media MarketingTrending TopicKeywords