Guerrilla Marketing

Guerrilla marketing is an unconventional, creative, and often low-cost advertisement strategy designed to generate maximum buzz and public attention for products or services. Coined by Jay Conrad Levinson, it focuses on surprising consumers in unexpected places with unique, memorable, and often provocative campaigns, aiming for a high impact through creativity and ingenuity rather than large financial investment. The core idea is to catch people off guard, generating word-of-mouth and social media shares by tapping into their curiosity and sense of humor.