Marketing Dictionary
Email Marketing
Definition
The act of sending a commercial message, typically to a group of people, using email.
Deep Dive
Email marketing is the strategic act of sending commercial messages, typically to a group of people, using email. It is a direct and highly effective digital marketing channel used to build relationships with prospects and customers, promote products or services, and drive sales. From newsletters and promotional offers to transactional emails like order confirmations, email marketing encompasses a wide range of communications aimed at engaging an audience at various stages of their journey with a business.
Examples & Use Cases
- 1A weekly newsletter from an e-commerce store featuring new arrivals and discounts
- 2A travel agency sending personalized holiday package recommendations
- 3An automated email confirming a customer's recent online purchase.
Related Terms
Marketing AutomationCRMLead Nurturing