Earned Media

Earned media refers to publicity gained through promotional efforts other than paid advertising. It's essentially "organic" exposure that a brand, product, or service receives as a result of positive word-of-mouth, editorial coverage, or viral content. Unlike advertising campaigns where a company pays for placement, earned media is generated when third parties—such as journalists, bloggers, influencers, or satisfied customers—voluntarily share or discuss a brand, lending it significant credibility and trust.