Marketing Dictionary
Drip Campaign
Definition
A series of automated emails sent to people who take a specific action.
Deep Dive
A drip campaign is a meticulously planned series of automated emails designed to be sent to individuals who have taken a specific action or fit a particular segment. These campaigns are pre-written and scheduled to go out at predetermined intervals, triggered by events such as signing up for a newsletter, downloading an ebook, or abandoning a shopping cart. The primary goal of a drip campaign is to nurture leads, onboard new users, educate customers, or re-engage inactive contacts through timely, relevant, and personalized communication.
Examples & Use Cases
- 1A welcome series sent to new subscribers introducing the brand over a week
- 2An abandoned cart sequence reminding a user about items left in their shopping cart
- 3An onboarding series guiding new software users through key features.
Related Terms
Email MarketingMarketing AutomationLead Nurturing