Marketing Dictionary
Cold Calling
Definition
The solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call.
Deep Dive
Cold calling is a sales technique where a salesperson contacts potential customers who have not previously expressed interest in the product or service being offered. This method involves reaching out to individuals or businesses with whom there has been no prior interaction, typically via telephone, with the aim of generating a lead, scheduling a meeting, or making an immediate sale. It’s an outbound sales strategy that relies heavily on persistence, a strong script, and the ability to handle rejection.
Examples & Use Cases
- 1A financial advisor calls individuals from a purchased list to offer investment planning services.
- 2A software sales representative phones a company's IT department to introduce their new cybersecurity solution.
- 3A telemarketing agent calls homeowners to offer a free estimate for home improvement services.
Related Terms
ProspectingOutbound SalesLead Generation