Marketing Dictionary
Click-Through Rate (CTR)
Definition
The ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.
Deep Dive
Click-Through Rate (CTR) is a fundamental metric in digital marketing that measures the effectiveness of an online advertisement, email, or organic search listing. It is calculated by dividing the number of users who click on a specific link by the total number of users who viewed the page, email, or ad (impressions), then multiplying by 100 to get a percentage. A higher CTR generally indicates that the content, headline, or call-to-action is compelling and relevant to the audience, successfully grabbing their attention.
Examples & Use Cases
- 1An email campaign sent to 10,000 subscribers receives 500 clicks, resulting in a 5% CTR.
- 2A Google Search ad displayed 100,000 times generates 2,500 clicks, yielding a 2.5% CTR.
- 3A blog post ranking in organic search results is viewed 1,000 times and gets 150 clicks, giving it a 15% CTR.
Related Terms
ImpressionConversion RateEngagement Rate