Marketing Dictionary
Bounce Rate
Definition
The percentage of visitors to a particular website who navigate away from the site after viewing only one page.
Deep Dive
Bounce rate is a key web analytics metric that represents the percentage of visitors who land on a website and then leave without interacting further with the site, navigating to other pages within the same domain, or triggering any other event. Essentially, it measures the proportion of single-page sessions. A high bounce rate can indicate that visitors are not finding what they expected, the content is irrelevant, the user experience is poor, or the page loaded too slowly, causing them to leave quickly.
Examples & Use Cases
- 1An e-commerce site's product page has an 80% bounce rate, indicating many visitors land but don't browse other products or add to cart.
- 2A blog post ranks highly for a specific query, and users find their answer quickly and leave, resulting in a 70% bounce rate for that page.
- 3Analytics show that a landing page for a webinar has a 95% bounce rate, suggesting the page content isn't compelling enough to encourage sign-ups.
Related Terms
Exit RateTime on PageUser Experience (UX)