Backlink

A backlink, also known as an inbound link or incoming link, is a hyperlink from one website to another. When Website A links to Website B, that link is considered a backlink for Website B. These links are critical signals for search engines like Google, indicating the credibility, authority, and relevance of a webpage. Think of them as "votes" of confidence from one site to another; the more high-quality backlinks a site receives, the more authoritative search engines perceive it to be.