Marketing Dictionary
B2C (Business-to-Consumer)
Definition
Marketing of products or services directly to consumers.
Deep Dive
B2C, or Business-to-Consumer, describes commercial transactions where a business sells products or services directly to individual end-users or consumers. This is the most common and visible form of commerce, ranging from everyday retail purchases to personal services. B2C marketing strategies often aim to appeal to individual emotions, desires, and immediate needs, using mass marketing techniques and focusing on brand recognition and customer loyalty.
Examples & Use Cases
- 1An e-commerce store selling clothing, electronics, or household goods directly to individual shoppers
- 2A restaurant serving food and beverages to its customers
- 3A streaming service offering monthly subscriptions to individual users for entertainment content.
Related Terms
B2BDirect-to-Consumer (D2C)Retail