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Anchor Text

Definition

The clickable text in a hyperlink.

Deep Dive

Anchor text is the visible, clickable text in a hyperlink. When a user clicks on a link, it's the anchor text they see that initiates the navigation to another web page or resource. This text plays a significant role in both user experience and search engine optimization (SEO), as it provides context about the destination of the link before the user even clicks it.

Examples & Use Cases

  • 1"Learn more about our SEO services" where "SEO services" is the clickable text linking to a service page
  • 2"Download the full report here" where "Download the full report" directs to a PDF document
  • 3"Visit our homepage" linking to the website's main page.

Related Terms

HyperlinkInternal LinkingExternal Linking

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